Nutritional powdered drinks are a market that has seen a boom in recent years. Whether it’s fitness buffs looking to enhance their efforts with high-protein beverages, or busy people looking for convenient nutrient-packed meal replacement drinks on the go, the demand has increased, and brands are starting to pop up all over the place.

If you’re looking to launch a brand with the help of a seasoned nutritional powdered drink manufacturer, you’ll want to stand out in the market. At COMMAND Nutritionals, we’ve seen the recent demand boom that new brands are trying to tap into. Here are five things to know before you launch your powdered nutritional drink product.

Know Your Niche & Customer

The space for nutritional powder is vast and diverse. Whether it’s weight management drinks, protein powders, immunity and cognitive-boosting beverages, or even green blends, there are plenty of niches and preferences out there, and you can’t satisfy every one of them.

You need to determine who you’re trying to target and what you want your product to offer. Do research on your target audience with their buying habits and even their flavor and nutritional preference. Once you have the necessary data on your audience, you’ll be able to position your product effectively.

Take a Stand on Quality

Today’s consumer is savvy, and they do their research into what they buy and consume, and this includes deep dives on ingredients. Make sure that you’re choosing high-quality ingredients that are sustainably sourced.

Today’s customers love sustainability and transparency. You’ll want to partner with a nutritional powdered drink manufacturer that understands sustainably sourced high-quality ingredients and premium raw materials to help you shape your product.

Consider Taste & Mixability

Taste is one of the most important factors of your product next to the nutritional benefits. However, mixability is also an important component to making the right product. If the powder has a chalky taste and leaves clumps, it may not be appetizing for a person to continue purchasing and using your product. Make sure to mix and taste the lab samples during the formulation stage to ensure that you achieve the best mouth feel and flavor/sweetener system possible, while still maintaining your price point.

Adhere to Regulations & Compliance

It’s important that your contract manufacturer complies with FDA regulations – 21 CFR 111- cGMP’s for the manufacturing, packaging and holding of dietary supplements. A simple mishap can lead to recalls, fines, and the worst part: damage to your brand. Make sure that you’re following label guidelines, avoid unapproved health claims, and include any disclaimers and certifications necessary.

Make Your Branding & Packaging Stand Out

With so many different products on the market that you’re in competition with, it’s important to stand out in the crowd with your packaging. This is your chance to tell your story and showcase what sets you apart from your competitors. Clearly state your mission and values as they appeal to your customers. You’ll also want to clearly communicate the health benefits of your products.

Launch Your Brand with the Right Nutritional Powdered Drink Manufacturer

If you’re gearing up to start coming up with the next big nutritional powdered drink, there’s a lot to consider, but these five takeaways are enough to help you get started. When it comes time to put your ideas to powder, you can look to us at COMMAND Nutritionals for help. We have experience with sourcing quality ingredients and manufacturing effective products for both big and small brands.

Connect with us to begin crafting your product!