As a protein powder manufacturer, we at COMMAND Nutritionals have seen the ever-changing landscape of nutritional and protein powder evolve across flavors, ingredients, and dietary needs. One major advancement in the market is clear protein, which strays away from the thick and heavy protein shakes for a more refreshing, functional, and easy to enjoy drink mix.

Clear protein has become one of the fastest growing segments in sports nutrition, so brands need to adapt in order to tap into this fresh market.

A Refreshing & Light Protein Experience

Traditional protein powders are thick and creamy textures and dessert-based flavors. They still remain popular, but they’re not for every consumer looking to boost their protein intake on-the-go.

Clear protein offers a smoother juice-like flavor and experience. It’s light, easier to drink, and doesn’t carry the full or bloated effect that some protein drinkers experience.

The Right Fit for Active Lifestyles

The fitness enthusiasts of today are more active and are always on the move. They seek out a nutritional drink that’s able to deliver the necessary nutrients without slowing them down. Clear protein offers consumers this benefit because it easily mixes with water, is quick to consume, and gives more of a hydrated feeling than heaviness.

Broad Appeal Across the Market

One of the biggest advantages for clear protein companies is the broad market appeal across more than just fitness enthusiasts. Wellness-focused or people on diets are constantly looking for ways to increase their protein consumption without going the route of shake-like nutritional drinks.

Clear protein offers a low fat and sugar option that in the guise of a flavored beverage.

Innovative Flavors

Most protein powders live in the realm of vanilla and chocolate. Clear protein offers fruit-forwards and crisp flavors like citrus, berry, tropical, or even tea-inspired flavors. The flavors feel clean, light, and refreshing, and helps clear protein squeeze into the ready-to-drink hydration market.

Focus on the Facts

Today’s consumers are smart and carefully read nutrition labels rather than just grabbing the product off of the shelf and throwing it in their cart. Since clear protein offers high-protein and low calories, this will appeal to consumers looking for the right balance with their nutritional powdered drinks.

Versatility & Convenience

While protein powder is traditionally used by gym goers, clear protein branches out beyond the fitness-focused consumer. It can be used as a post-workout recovery drink, but it’s also a lighter way of getting protein between meals, or as a snack replacement that’s light on calories.

How Brands Can Set Clearer Expectations

Since consumers are making the shift towards lighter and refreshing nutritional options, clear protein presents an amazing opportunity for nutrition companies to grow and stand out in the market.

Partner with an Experienced Clear Protein Powder Manufacturer Today

When it’s time to ramp up your efforts on producing a satisfying and flavorful clear protein for your growing customer base, partnering with a protein powder manufacturing company that has experience with clear protein is the right step towards tapping into the market.

Get in touch with us at COMMAND Nutritionals to begin!