Because the nutritional supplement and protein powder industry is rapidly expanding, there are major opportunities for emerging brands and established ones to stand out in the market. But one major decision companies face with beginning the launch of their product: got with a custom formulation or choose a private label protein product.

Both options yield high-quality protein powders and sports nutrition to the market, but each has its own varying timeline, budget, and business goals.

At COMMAND Nutritionals, we’re here to help brands learn more about the differences between these two paths so you can see which one seems best for your brand and business goals.

What is Private Label Protein?

Private label protein is a protein powder that’s been pre-developed by a contract manufacturer meant for branding and resale to other companies.

The opportunities that private label protein presents are that it’s already formulated and has been through testing. Its production process has already been established, and it can result in a quick launch.

The major takeaways are that it’s a faster time to market, has a lower upfront investment, lack of formulation time, and an easier production process.

What is Custom Formulation?

A custom formulation is a completely unique product that’s created specifically for your brand. No other brand can use it. It involves a lengthier process of developing a proprietary blend of flavors, ingredients, nutritional profiles, and even performance goals. They are designed at the beginning stage of the process to target a specific audience or market.

While it’s a lengthier time-to-market process, there are some benefits to going with the custom route. These are unique combinations designed for specialized performance benefits. Competitors can’t duplicate this formulation.

There’s more flexibility with custom formulation. You have oversight over the sources of protein, the flavor profiles, the functional ingredients, and even the nutritional benefits. It helps embolden your brand identity and it paves the way for scalability.

What’s Right for My Brand?

The option that’s right for your brand depends on your business goals, budget, growth strategy, and timeline. Private label is a good option if you’re looking to launch quickly, you’re new to the market, want to test the demand, or need a lower investment option with a simplified manufacturing process.

Custom formulation gives brands a unique competitive advantage and is best suited for established customer bases. This option also helps you differentiate you brand and gives you proprietary ownership over the formula.

Partner with a Protein Powder Manufacturer Who Can Help You Grow

While the needs of your brand will vary over time, these two options present their own benefits. The important decision comes with choosing the right manufacturer that is able to create custom formulations while offering a high-quality private label option.

The right protein powder manufacturer can help you grow, develop new product lines, and ensure the quality of your product never falters and keeps your customer base happy and growing.

Contact COMMAND Nutritionals to discuss your business goals today!