The health and wellness market is the most competitive it’s ever been, so standing out with your custom nutritional powder is crucial. Turning your idea into a quality and effective product that customers love is the best way to stand out.

If you’re starting up a wellness brand or looking to expand your line of products, custom formulation is vital to creating a unique nutritional powder. COMMAND Nutritionals specializes in transforming your vision into a finished product that’s ready for shelves.

From concept to formulation and market, here’s how the process works:

Defining Your Vision by Developing Your Nutritional Powder Concept

The process starts with an idea. Whether you notice a certain gap in the market, or you see a potential untapped customer base that’s looking for something different, it’s your chance to get your foot through the door with the right product.

We can help at this stage by working with you to understand:

• Product Goals- figuring out what you want your product to do (boost energy, improve gut health or workout recovery, weight management, etc)
• Target Your Audience- who are you trying to go after? Busy professionals, fitness enthusiasts, athletes?
• Choose Your Ingredients- it’s important to pick the right ingredients, but even more important to label their benefits on your packaging (plant-based, sugar-free, non-GMO).

This discovery phase is your chance to figure out a formula that perfectly aligns with your brand vision and strategy.

Choosing Ingredients & Conducting Research

Once you have your concept set, our scientists and nutritionists will conduct thorough research into the right ingredients to provide the benefits you’re looking for. From proteins, vitamins, superfoods, adaptogens, and probiotics, they’ll craft the right blend.

We’ll choose ingredients based on:

• Quality- sourcing the right ingredients from trusted and verified suppliers.
• Efficacy- choosing proven ingredients with plenty of research.
• Compliance- crafting nutritional powder that meets GMP, FDA, and regulatory standards.

Formulation & Sampling

Once we’ve developed the formula, we’ll have some samples to review, and during this stage, we’ll focus on:

• Flavor- ensuring that the product has an appetizing taste.
• Mixability- making sure that the powder doesn’t clump or have a chalky mouth feel.
• Adjusting Sweetness- choosing the right flavors, colors, and sweeteners to ensure that your product is balanced and flavorful.

Testing & Quality Assurance

Before we step into mass production, your nutritional powder custom formulation will undergo vigorous testing for stability and quality. This can include:

• Shelf Life
• Heavy Metal & Microbial Testing
• Nutritional Verification

Our quality team will make sure that your custom formulation meets the necessary standards and that it’s consistent throughout.

Manufacturing & Packaging

Once the custom formulation is approved, we’ll begin manufacturing your nutritional powder and handle the blending, filling, packaging, and even labeling. We can even work with you for designing a custom label for your product that will not only attract consumers but clearly detail the benefits.

Launching Your Product

Once the packaging process is complete, you’ll be ready to launch your product. We’re here for ongoing support for extending your product line, manufacturing reformulations based on feedback, and even scale up for larger productions.

Partner with COMMAND Nutritionals Today

When you have an idea that you want to see though to the end in the form of nutritional powder, you can look to us at COMMAND Nutritionals. We’ll assist you every step of the way from idea to market!

Get in touch with us today to bring your idea to life!