The nutritional powdered supplement marketplace is a crowded one, and brands are constantly seeking new and innovative ways to stand out with their drink mixes and powders. One of the most effective ways to help boost your brands market appeal is through the inclusion of functional additives to your product.

As a nutritional powdered supplement manufacturer, we know that providing a balanced product that incorporates both impeccable flavors as well as an array of health benefits is what consumers seek for their drinkable nutrients.

Here are some functional additives that you can incorporate in your powdered nutritional mixes to stand out in the market and intrigue your customers.

Stress Reducing Adaptogens

Mood balancing drinks are on the rise, as stress has become a more talked about health risk with today’s consumer. Incorporating these ingredients, as well as the intended functional ingredients of your product, will help attract consumers looking for multiple purposes with their nutritional drink.

These adaptogens include: removed Tulsi

• Rhodiola Rosea
• Reishi
• Ashwagandha
• Mushroom Blends

Gut-Health Ingredients

Digestive health drinks are a fast-growing market sector, so adding some gut-boosting ingredients to your product may help tap into that market. These include:

Prebiotics- non-digestible fibers that fuel healthy gut microbes and promote healthy bacteria growth. These ingredients include oats, bananas, chicory root, and more.

Probiotics- live microorganisms that provide health benefits in the stomach and replenish good bacteria to maintain balance. These ingredients include yogurt, kefir, and kombucha.

Hydration-Boosting

The body needs hydration, but some consumers can’t consume the daily recommended amount of water. Hydration supplements, when added into your drink mix, add to the benefits of your product.

These electrolyte-based ingredients include:

• Potassium
• Sodium
• Magnesium
• Coconut water powder

Superfoods & Antioxidants

Customers looking for a health-focused beverage will often flock to ones that include antioxidants and superfoods. Incorporating them into your blend will help your product stand out.

These health-focused additives include:

• Beetroot Powder
• Berries
• Botanical Extracts
• Spirulina

Protein & Performance

Drinkable protein and performance-boosting powders have always been a major go-to for active individuals and fitness enthusiasts. However, today’s sports drinks go beyond the simple inclusion of protein and include performative ingredients, such as:

• L-glutamine
• Creatine
• BCAAs (Branched-Chain Amino Acids)

High Fiber

Fiber is a crucial component to nutritional powdered supplements as it helps improve digestion, lowers cholesterol and blood pressure, stabilizes blood pressure, and assists with weight management. If you’re looking to check all of these boxes with your powdered supplement, include ingredients like:

• Psyllium Husk
• Soluble Corn Fiber
• Acacia Fiber
• Inulin

Energy & Focus

When consumers are looking for a healthier alternative than sugary energy drinks, there are plenty of natural ingredients that can help improve energy and focus.

These options include:

• Ginseng
• Guarana
• Green Tea Extract
• Nootropics (Lion’s Mane or L-tyrosine)

Partner with a Nutritional Powdered Supplement Manufacturer to Add More Function to Your Product

If you’re looking to take your nutritional powder further by adding more functional ingredients and health benefits to appease a wide customer base, you can look to us at COMMAND Nutritionals for assistance.

We can source the right ingredients and create effective packaging so you can provide a product to your customers that delivers on its promise of having multiple health benefits.

Connect with us today to get started!