The landscape of the nutritional powdered drink market is continuously evolving at a fast pace, requiring brands to keep up to date with trends, flavors, and the nutritional factors to ensure that they stay relevant and keep their customer base happy and healthy.

At COMMAND Nutritionals, we’ve worked with countless brands with helping develop and manufacture their nutritional powdered drinks. Here are some upcoming trends that we’re seeing with the industry:

Personalization is Growing Popular

Health-focused consumers are looking for something that’s specifically tailored to their nutritional needs. Offering customizations based on lifestyle, age, and fitness goals are key with cultivating a strong market share.

Clear Labels for Functional Ingredients

Consumers today are more health-conscious, and they’ll scrutinize nutrition labels and packaging before deciding whether to purchase or put back on the shelf. Making blends that offer more than just protein are key to attracting these health-minded consumers who want more with their nutritional powdered drinks. Adding probiotics, nootropics, and even electrolytes can help attract consumers looking for a fully functional beverage.

Embracing Biodegradability with Packaging

Eco-friendly packaging goes a long way for today’s consumers. Those who prioritize nutrition also prioritize sustainability and look to help reduce their carbon footprint and limit waste.

Opting for biodegradable packaging and recycled plastics can help sway a person on the fence, and they’ll not only choose your product for its contents, but for its sustainable packaging.

Embrace Wellness and Fitness

While most powdered drinks of the past were primarily focused on helping its consumers gain muscle mass, today’s consumers are looking to check more boxes with their powdered nutritional drinks.

Mood enhancers, sleep aids, and even components to improve cognitive function and clarity are on the rise, so offering a product line that meets those needs is a good way to grow your customer base and stay ahead of the upcoming market trends.

Cultivate an Online Presence

While many people still peruse the health food aisle of their local grocery store, having products available online are crucial. Not only can consumers browse products from the comfort of home, but it’s also your chance to really showcase the benefits of nutritional powdered drinks.

A sleek, well-designed website or eCommerce store can make a huge difference. Giving the visitors more to browse will help them make their decision. The site can offer more in-depth nutritional information, case studies, and even the story of the brand’s humble beginnings, allowing the consumer to really learn about the brand and product line, which can help establish loyalty and a valued customer.

Get Started on Adapting to the Nutritional Powdered Drink Trends

Whether you’re looking to add some more products to your line, or you’re looking to stay ahead of the latest trends, partnering with an experienced nutritional powdered drink manufacturer is key to ensuring consistency and quality with your products, which can help further brand loyalty, awareness, and customer satisfaction.

Looking to partner with the right manufacturer for your products? Contact us at COMMAND Nutritionals to get started!