Nutritional powdered beverages is a market that continuously adapts. Health-conscious beverages, or functional beverages, provide a balance of flavor and efficacy for its consumers. Whether it’s protein powder, post-workout, or even energy-boosting powdered drink mixes, ensuring that you’re meeting the needs of your customers while retaining the quality is of the utmost importance.

While the nutritional powered beverage industry is heavily saturated and fast-growing, at COMMAND Nutritionals, we keep our finger on the pulse on the latest trends to better serve the brands that we work with.

Here are some of the latest trends in the nutritional powdered drink and functional beverage market:

Healthy Alternatives to Energy Drinks

Energy drinks are a massive market that continues to grow in products and popularity. But while there are plenty of carbonated energy drinks lining the shelves, some of these options aren’t always the healthiest choice.

Whether it’s to consume before a strenuous workout for an added boost, or a mid-afternoon pick-me-up, there are healthier alternatives using natural ingredients that can produce the desired effect but without the crash and potential health risks.

Probiotic Beverages to Boost Gut Health

The focus on gut health has been a growing trend in the last few years, with plenty of options out there from kombucha, drinkable yogurts, and even carbonated beverages. Tapping into this market is crucial but providing a quality product that has the necessary effects but without the bitter taste is a way to stand out.

Plant-Based Proteins

Powdered protein has been a consistent staple of the functional beverage market. However, many people are seeking plant-based alternatives to get their boost of protein. Offering a line of vegan-friendly protein mixes broadens your base to new potential customers who are embracing a plant-based lifestyle.

Multi-Vitamin and Super Food Drinks

Vitamins are a crucial compound that the body requires to function at its best. However, not everyone enjoys the habit of taking pill after pill each day. While gummy vitamins are an easier non-pill to swallow, getting all the vital nutrients in a flavorful beverage is increasing in demand.

Weight Loss Beverages

The weight loss market has consistently grown in both popularity and demand, and the idea of a drink that can help manage bodyweight and potentially help people shed pounds doesn’t seem like it’s going away. There are a plenty of drinks and powdered mixes out there, but having one that also delivers on flavor is key!

Stand Out in the Functional Beverage Market with the Right Nutritional Powder Manufacturer

If you’re looking to develop or improve your powdered nutritional drink and to open it up to the growing market, you’ll want to partner with the right nutritional powdered drink manufacturer to help you formulate, test, and package your product.

When the time comes, you can look at us at COMMAND Nutritionals to help you develop your product using the highest quality ingredients for both nutrition and flavoring. Our custom formulation, flavoring, and packaging of your powdered functional beverage product will help you stand out in the market.

Get in touch with us to discuss your product and needs!