
Why More Consumers Are Choosing Ready-to-Mix Nutritional Powdered Drinks
June 2, 2025
Fitness and convenience walk hand-in-hand in today’s fast paced world, which is why consumers are opting for the on-the-go choice of nutritional powdered drinks. Whether it’s protein shakes, weight loss supplements, or probiotic boosting beverages, consumers who are trying to implement these convenient drinks and meal supplements into their active lifestyles.
At COMMAND Nutritionals, we’re proud to play a part in the industry by manufacturing nutritional powdered drinks for companies looking to attract health-focused consumers. Here’s why they’re choosing these ready-to-mix and on-the-go drinks:
Health in Convenience
The world runs at a faster pace these days, and while many consumers are health-focused, they’re also busy and may not have the time to make a health-conscious meal. Having drinkable nutritional beverages has supplemented most breakfasts for those who need to get their day started quickly, so often, these drinks are consumed post early morning workout while commuting. It involves a simple scoop, a blend or shake, and they’re ready to go.
Room for Customization
Whether you’re looking to market for protein powders, creatine, collagen boosters, or more, consumers know what they like, but more importantly, they know what they need in terms of their added nutrition. Making these nutritional powders allows them to customize their drinks based on the factors they find most important about their wellness. By adding additional ingredients, or mixing with water over milk, they’re able to tailor their beverage to their needs.
Sustainable & Shelf Stable
Consumers love buying a nutritional product that not only works but lasts. They may not be able to go through a whole package of protein powder right away, so having one that can last them for months is often a deciding factor. While healthy ingredients like fruit or yogurt have the benefits, they may often be thrown out due to their short lifespan.
Wide Range Health Goals
Diversifying your product line can be beneficial for consumers who are looking for an all-in-one consumable nutritional beverage. Adding numerous powdered supplements to one drink is a way for active and health-minded consumers to check all their nutritional boxes in one simple beverage. Providing those powdered options is key to standing out for consumers looking for a multi-purpose nutritional beverage.
A Cost-Effective Wellness Solution
Since most nutritional powdered drinks offer a lot of servings per container, it’s a smart and cost-effective way for consumers to get their nutrition. Each container can potentially provide each person with a month’s supply, allowing them to get the most out of their monthly expenses towards their nutrition and wellness goals.
Partner with a Nutritional Powdered Drink Manufacturer
Whether you’re looking to break out in the powdered supplement industry, or you’re rethinking your current formulations to appease a wider market, you can look to us at COMMAND Nutritionals for help! We can help manufacture your nutritional powdered drinks and provide insights in what we’ve learned with what consumers are looking for and how the industry has evolved so you can stand out!
Contact us today to get started!