When you’re looking to reach health-minded consumers with specific wellness needs, it’s important to customize your nutritional powdered drink options to appease these niche markets. Whether the focus is to target athletes, professionals on the go, or vegan or diet-focused consumers, having a stable of options offers you more diversity and loyalty with your potential customers.

At COMMAND Nutritionals, we’re here to help you determine the best ways to customize your brand’s offerings for different nutritional powdered drink markets.

Identifying the Right Niches to Serve

Before you begin planning formulations, packaging, and flavor, you need to identify the various niches that you’re looking to branch out to.

Sports/Athletic:

This market typically focuses on hydration, endurance, and muscle recovery.

Keto/Paleo:

These specific diets focus on low-carb, low sugar, and high fat content for weight loss and management.

Plant-Based/Vegan:

People with a plant-based diet require dairy-free protein and ingredients that are sourced ethically.

Mood Support/Cognitive Boosting:

This niche focuses on customers looking for mental clarity and emotional balance.

Women’s Nutrition:

These products typically offer hormonal balance, iron boosts, and bone health.

Senior Health:

This group focuses on protein, vitamin D, and calcium-rich products that are easy to digest.

Developing Your Ingredient Profile

In order to serve these various niches, you’ll need to develop ingredient profile to attract consumers. These ingredients should include:

Balanced Macronutrients:

Keto consumers are looking for low carb, athletes and fitness enthusiasts seek high-protein, and seniors seek out sufficient fiber and protein.

Adding Functionality:

Utilizing ingredients like adaptogens, nootropics, probiotics, and super foods can attract a wide array of consumers looking to maximize their efforts with their nutritional powdered drink purchase.

Formulating Flavors for Your Nutritional Powdered Drink

While it’s important to incorporate nutrition and functional ingredients, flavor also plays a crucial role. Some regular consumers of nutritional beverages may seek more of the benefit than taste, but it’s important to strike a balance.

Wellness & Lifestyle:

Consumers who seek wellness-focused nutritional drinks typically gravitate towards mild flavors like vanilla and chocolate, or exotic flavors like chai or matcha.

Sports Nutrition:

These drinks are typically more intensely flavored, utilizing fruit and citrus notes.

Senior Health:

Drinks that have a mild balanced flavor that are easy to digest.

Focus on Compliance & Labeling

Health consumers are savvy customers and know what to look for when purchasing a container of nutritional powder. Make it clear that your formulation has went through all the testing and compliance, as well as neatly list the ingredients so they know what they’re getting.

Partner with an Experience Nutritional Powdered Supplement Manufacturer

Once you’ve chosen the right formulation and flavor, you’ll want to partner with a nutritional powdered supplement manufacturer to help you increase your product line. Look for a reputable manufacturer that has experience with various formulations, support for sourcing the right ingredients, and experience with developing products for niche markets.

Ready to Get Started?

If you’re ready to attract niche markets with your custom formulations, you can partner with us at COMMAND Nutritionals. We’ll help you manufacture your nutritional powdered supplements so you can grow your brand and attract a wide variety of health-focused customers.