The health and wellness industry is one of the fastest growing markets. As consumers become more health-conscious, informed, and intentional with their purchases of nutritional products, the demand for high-quality supplements and protein powders has increased rapidly, showcasing different trends in what consumers are looking for with their supplements.

As a protein powder manufacturer, it’s important for us to stay ahead of the burgeoning trends so that we can develop products that meet the needs of the evolving needs of the consumers.

Here are some of the top consumer trends driving protein powder sales this year, and how you may want to adapt to increase your market share.

Consumers are Looking for Personalized Nutrition

Consumers today are no longer satisfied with the traditional protein shake. They’re seeking specific protein powders that are tailored to their specific health goals, body types, and even dietary needs. Factors like keto, vegan, and paleo formulations are becoming increasingly popular.

Functional Beyond Muscle Building

Originally, protein powders were designed to help consumers pack on pounds and build muscle, but the times have changed. Even more, consumers are looking to boost more than just their muscles. Adding functional ingredients like probiotics for gut health, vitamins and minerals for immune-boosting, collagen for skin care, and even adaptogens for cognitive strength can make your product stand out.

Increasing Need for Plant-Based Products

Vegetarian and vegan diets are becoming increasingly popular, so adapting to the growing market with plant-based options is crucial. Incorporating pea, rice, pumpkin seed, and hemp-based protein sources help consumers achieve their desired protein boost and amino acid consumption.

Ethically Sourced & Sustainability

Today’s consumers are growing more environmentally conscious and wanting their money to go to a company that does their part to ensure environmental responsibility with sourcing their ingredients and developing their products ethically and sustainably. Ready-to-drink mixes, single-serving packets, and tubs made from recycled plastic are enough to inspire consumers to purchase, knowing that they’re getting their added nutritional boost without contributing to negative environmental effects.

Versatile Flavor Options

Protein powders have come a long way in taste. Consumers are less likely to deal with chalky and artificial-tasting protein powders but having an array of flavor options from milder to bursting with flavor can appease a wide range of tastes. Whether something simple that can be incorporated into smoothies like a mild vanilla, to a bolder fruity flavor, having diverse options can help you appease many consumers.

Partner with a Reputable Protein Powder Manufacturer

If you’re looking to embrace these latest trends in powdered nutrition, you’ll want to partner with the right protein powder manufacturer to help you develop a custom formulation that will interest a wide variety of consumers.

COMMAND Nutritionals is a protein powder manufacturer that has more than four decades of experience. Working with numerous brands, large and small, we’ve helped develop the right nutrition and flavor profile for a variety of products. We’re always watching the market to see the latest trends and how we can better serve our clients.

Looking to launch a product and need the right protein powder manufacturer? Get in touch with us today!