Whether you’re new to the market, or you’re ready to launch a new custom protein powder, there’s a lot to consider while working with a reputable protein powder manufacturer: how to position your protein powder as a premium product.

At COMMAND Nutritionals, we’ve helped several brands with manufacturing their custom supplements and protein powders, so we’ve seen how these products perform in the market. Here are a few tips to help you maximize your results with positioning your protein powder as a top choice for consumers:

Ensure Ingredient Quality

Today’s consumers are savvy with reading the nutritional information and doing their research to make sure that the product that they’re consuming is of high-quality and will deliver the health benefits that they’re seeking.

Using ingredients like grass-fed whey, plant-based proteins, and non-GMO ingredients will entice potential customers, but having sourcing details and certifications (USDA and NSF) will establish a trust in quality that consumers actively look for.

Smart & Alluring Packaging

Simplicity goes a long way, and especially with the design of your protein powder packaging. Using clean fonts, minimalist design, and even using an eco-friendly container will entice customers into purchasing. The added benefit with a sleek and modern design is the potential for free advertising with social media.

Use Transparent Storytelling & Science-Backed Data with Your Brand

It’s important to clearly state your brand’s mission and why you chose the specific ingredients all while backing up the health benefit claims with scientific data and expertise. You can position your product in the lifestyle and wellness market and encourage customers to share their journey. You can even partner with wellness influence to help spread your brand message and products.

Product Placement & Customer Experience

Customer service can make or break your success. Ensuring fast shipment, correct deliveries, and offering easy ordering and customization will help with establishing repeat customers. Happy customers talk about their happiness with your product and the process of buying it, so they’ll be potentially getting you more customers based on their experiences,

Making online ordering easy can be a major benefit, even if you have your products on shelves. Customers may potentially bypass going to the store if they know they can order directly from you online. Even offering loyalty programs or digital punch-cards will help establish continued business with your customer base.

Partner with the Right Protein Powder Manufacturer to Help Grow Your Brand

While there are many different factors that can help you grow your brand, the most important is your product. When the time comes to manufacture your product, go with a reputable manufacturer that has experience in the industry and can guarantee the use of high-quality ingredients and stylish packaging.

If you’re working on a custom formulation, or you’re looking to get started on the production of your protein powder, the team at COMMAND Nutritionals can help. We’re here to assist you with manufacturing and packaging your protein powder so you can take it to market and grow your brand.

Contact us to learn more about how we can help!