The market for sports nutrition has evolved over the years into more than just a simple one-size-fits-all protein powder. Consumers today are knowledgeable, well-informed, and are more conscious of ingredients than ever before. Because of this, customization has become a major factor for brands to stand out in an ever-crowding market.

Whether you’re an emerging company or an established brand, custom sports nutrition drink mixes can be differentiated in order to appeal to specific customer bases. At COMMAND Nutritionals, we’re here to look at how customization has impacted the industry and what consumers are looking for so you can grow with the market.

Why Customization Matters

Consumers are looking for more than a basic protein powder. They’re looking for functional ingredients that not only provide the necessary dose of protein, but ones that help boost other health focuses. These add-ins can include:

• Electrolytes for helping consumers boost their hydration
• Adaptogens to help manage stress
• Digestive/Probiotic to support gut health
• Nootropics for added mental clarity and focus

These custom blends can help brands position their offerings as multi-functional rather than single purpose.

Diverse Protein Options

While whey protein has been the standard for years, there are more dietary restrictions and lifestyle changes that seek out plant-based alternatives. Incorporating plant-based proteins and dairy-free options has a wider appeal.

Innovative Flavors

Flavor has become one of the driving choices for purchasing nutritional powder. Consumers want great taste along with the health benefits. While chocolate and vanilla are still popular choices, consumers are gravitating towards more innovative flavor options that offer a refreshing profile. Consider popular flavors like birthday cake, cereal-imitation flavors, fruity and balanced, and even seasonal flavors.

What Consumers are Looking for in Drinkable Nutrition

Consumers today are savvy. If they try a product and don’t like the flavor or realize the benefits, they’ll move onto something else until they find one that balances flavor and function.

Here are the core factors that drive purchasing decision when it comes to sports nutritional powders and drink mixes:

• Efficacy: the product should deliver results that consumers notice
• Convenience: it should be easy to mix for busy lifestyles
• Taste: flavor needs to be front and center
• Texture: the powder should seamlessly mix with liquid without clumping
• Transparency: the label should be clean and provide accurate nutritional facts and ingredients
• Value-driven: the product should be sustainable, sourced ethically, and be focused on wellness.

Partner with a Sports Nutrition Powder Manufacturer

If you’re looking to expand your position in the market with innovative flavors and functional products, you’ll want to work with an experience contract manufacturer who can help you with custom formulations and the ability to scale your business.

At COMMAND Nutritionals, we have more than five decades of experience with crafting flavorful profiles and effective powdered drink mixes for consumers and athletes alike. We work with brands with developing nutritional powders, custom formulations, and clean labeling.

Want to begin to stand out in the sports nutrition market? Contact us today!