Launching a new nutritional powdered drink can be exciting but producing it consistently at a larger scale is something else entirely.

For newer brands looking to grow, a small batch can be a great way to test a formula and consumer demand, but as the demand for orders grow, the manufacturing process becomes less complex, but it requires a strong understanding of the potential changes made to the process, and the right nutritional drink powder manufacturer to see it through.

Finding the Right Method for Scaling the Batch

It may seem like simple math with just multiplying the ingredients to create a bigger batch. The formulas may contain various ingredients that offer different particle sizes, density, and requirements for processing. What may work in a small blender may not behave the same way in a large industrial blender.

When scaling a batch, it’s important to embrace repeatability to ensure that you’re producing the same product, because a small inconsistency can make a huge difference in the product quality and could eventually become an issue with overall production.

Factors to Focus on with Scaling Batches

There are a lot of moving parts that revolve around scaling your product. You’ll need to work with an experienced partner that knows the process and methods to successfully scale a product to ensure that taste, quality, and efficacy remain consistent. These steps include:

Strategic Ingredient Sourcing

Sourcing raw materials for larger batches could lead to supply issues, so having a manufacturing partner with sourcing relationships may come in handy if your original supplier can’t meet the new demands. Qualifying multiple sources for each ingredient and packaging component is also key.

Experience in Mixing

Going from a small batch blender to larger industrial blenders can yield different results. The formula may require some tweaking to ensure that it remains consistent with smaller batch results. Experienced manufacturers understand the behavior of formulations during scale-ups and can anticipate challenges.

Quality Control Becomes Priority #1

Because you’re making larger batches, if quality is compromised, it can result in a few issues. It can lead to severe consequences and lead to a major financial loss. Large-scale manufacturers have quality systems throughout every stage of the process and can incorporate those into every step to ensure that the raw materials, the blend, the documentation, and even the packaging meet FDA 21 CFR 111 Regs – cGMP’s for manufacturing, packaging and holding of dietary supplements.

Updating the Packaging

Small batches usually require smaller pouches or packets. When you increase the volume, it may mean upgrading your packaging as well. This is not only for sales, but also for factors like pallet configuration, case packing, and any other distribution requirements when you go for a larger order.

When to Think About Scaling Your Product

You’ll want to scale your product for when the time is right. There are plenty of factors to consider, but demand seems to be key indicator. But you’ll need to anticipate this, not react to it. A period of time with a lengthy production schedule can result in empty shelves or “out of stock” signs that can hurt your brand’s success.

Partner with the Right Nutritional Drink Powder Manufacturer

When the time comes where your small batch is starting to grow, and your need production to align with demand, partnering with an experienced manufacturer that can assist you with the growth is imperative.

COMMAND Nutritionals has more than five decades of experience with nutritional powdered drink brands with taking small scale batches to larger productions. If you’re in the process of trying to scale your formulation to meet the growing demand, COMMAND Nutritionals can help.

Contact us today!

Consumers have plenty of choices in the nutrition market, but adding another protein product to the shelf is barely enough to get noticed among the dozens of others. For large brands, the opportunity exists in developing products that deliver more than the basic nutritional value.

Today’s consumers are actively looking for products that help support specific nutritional goals and can easily fit into their routines while offering benefits that go beyond protein boosts and meal replacements. Functional ingredients are a powerful differentiator that can help you stand out in the crowd.

As a nutritional powder manufacturer, we see that consumers are shifting to new ingredients and health benefits. As the market changes, it’s important for brands to change with it to stay relevant and to capture new customers.

Creating Purpose-Driven Nutritional Powders with Protein

While protein is one of the most sought-after nutritional powders, consumers are looking beyond the benefits of protein and looking for other additives to enhance their other nutritional goals.

Consider variations and combinations to check multiple boxes for consumers looking for more with their powdered supplements. Protein combinations can include:

• Electrolytes: to help with hydration and performance
• Digestive Support: to assist with a more comfortable routine and aiding in digestion
• Adaptogens: providing stress management and wellness
• Nootropics: ingredients to assist with and enhance cognitive functions

Functional Ingredients Can Develop New Product Opportunities

Functional formulation can be a helpful way to extend the lifespan of an existing product line, as creating a new one from scratch can be a challenge. Incorporating functional ingredients can help you tailor your line to make the way for new products and concepts that are soon to debut, including:

• Morning Nutrition: creating a convenient breakfast routine
• Pre/Post Workout: combination of ingredients to accommodate an active lifestyle
• Daily Wellness: supporting broader nutritional goals

The Complexities of Functional Formulation

Adding a functional ingredient to your formulation isn’t as simple as you’d think. New ingredients can alter taste, texture, dosage, solubility, and cost. They can create bitterness, sedimentation, or lackluster mouthfeel.

It’s important to make sure that you understand how the ingredients interact with each other, how they can be sourced, and how they can be stored. A knowledgeable and experienced contract manufacturer can evaluate the ingredients and determine how to incorporate them into your existing product. They can determine the best sourcing, flavoring, manufacturing process, and preferred texture.

Differentiation Doesn’t Equal Complicated

Adding functional ingredients doesn’t always lead to a lengthy ingredient list. A highly effective formulation can potentially use a focused group of ingredients to serve a clear and united purpose. Consumers are looking for a finished product, not a complicated spreadsheet.

Deliver What Consumers Want

Functional ingredients should be added if they serve a broad purpose. Conduct research and see where the nutritional trends are going and deliver a formulation that meets those expectations. Find the reason consumers are actively pursuing these functional ingredients.

How the Right Manufacturer Can Help Accelerate Your Product Innovations

For large brands, developing new functional products can resort in using significant resources and consulting with numerous teams. An experienced nutritional powder manufacturer can help serve as an extension and a valuable partner that brings knowledge, experience, and insight to your product development.

This partnership can help you refresh an existing product, enter a new nutrition category, explore emerging ingredients, help you differentiate your products for specific consumer segments, and scale your concept into production.

Form a Functional Partnership with COMMAND Nutritionals Today

If you’re looking to add more functional ingredients to expand your consumer base, partnering with an experienced nutritional powder manufacturer is the right move. COMMAND Nutritionals has more than five decades of experience in developing sports nutrition and protein powders. Using our experience, knowledge, and ingredient sources, we can help you develop a new product or innovate an existing one.

Contact us to get started on developing your product line.

The protein and nutrition powder industry is constantly changing to accommodate the ever-evolving preferences of consumers. For brands, staying relevant in a growing marketplace means more than just launching products, it requires the ability to anticipate emerging trends, adapt formulations, and bring new products to market quickly and efficiently.

Experienced protein powder manufacturers can be more than just a production partner. The right partner can serve as part of your product development, quality testing, and ensuring that your brand can pivot to meet the needs of a changing market without sacrificing quality, consistency, or efficiency.

Manufacturers Identify Fast-Moving Trends

Consumers are becoming more informed and are looking for a product that goes beyond simple protein formulations and is focused more on their specific dietary preferences, lifestyle, and health goals.

Some emerging trends include:

• Functional wellness blends with nootropics and adaptogens
• Clean-label formulations
• Plant-based products
• Gut and digestive support
• Healthy aging products
• Performance-focused ingredients

It’s important for brands to identify these opportunities and partner with a capable manufacturer to see these goals through. Given their experience in the space, manufacturers take note of emerging ingredients and functional additives that are making their way into products.

Nutrition Powder Manufacturers Can Assist with Innovation

When you partner with an experienced nutrition powder manufacturer, they can do more than just formulate and package your product. They can provide insights on ingredients, functional additives, and flavor profiles. They can also offer scalability for smaller runs that are showing a positive effect in sales. They can also make recommendations for packaging for various retail and e-commerce channels.

Developing Products Faster Without Compromising Quality

Timing is a major factor in a competitive market. If a new ingredient increases in popularity, or a specific nutritional benefit starts gaining momentum, brands that can move swiftly have an opportunity to capture this growing market share.

Established protein powder manufacturers can streamline development by:

• Enhancing research and development support
• Conduct pilot testing
• Get access to new ingredients
• Preparing for manufacturing

Partnering with a Strategic Nutritional Powder Manufacturer Boasts Long-Term Value

Choosing a manufacturer isn’t just about production capabilities. It’s about choosing the right company that can support innovation, ensure quality of product, enhance operational efficiency, and help your business grow and adapt as nutritional preferences change or evolve.

As consumer needs change, brands that align themselves with experienced manufacturers are better positioned to launch innovative products quickly, break into new markets, and respond swiftly to new opportunities on the horizon.

Position Yourself for What Comes Next with COMMAND Nutritionals

If you’re currently looking to expand your operations, develop and launch new products, or cement yourself in the industry as an innovator, partnering with the right nutritional powder manufacturer makes a measurable difference.

COMMAND Nutritionals has been formulating products for brands in the sports nutrition and wellness industries for more than five decades. We’ve seen trends come and go and various ingredients become major factors in all types of nutritional powders.

If you’re looking to take the next step and enlist the help of an experienced manufacturer, we can help you develop new products, formulate your current ones more efficiently, and help you get to market quickly.

Schedule a consultation with us today!

In the sports nutrition industry, getting to market quickly matters. The landscape of consumer trends continuously evolves and brands that can meet those expectations quickly can gain a significant advantage over competitors.

If you’re about to launch your first protein powder, or beginning to expand on your portfolio of supplements, partnering with the right sports nutrition manufacturing company can significantly reduce development timelines, reduce risks, and help you take advantage of market opportunities before they go away.

As a sports nutrition manufacturer, COMMAND Nutritionals has helped countless brands develop products quickly and get them to market. Here’s how partnering with an experienced manufacturer can help you accelerate your product launches.

Why a Quick Time-to-Market Matters

The sports nutrition industry constantly evolves to meet the ever-changing consumer demands. Various products like high-protein mixes, clean-label powders, functional products, and plant-based powder options can rise in popularity. Brands that take too long in the development and launch phase may miss out in market opportunities, which can lead to lost potential revenue, decreased competitive advantages, slower business growth, and missed retail opportunities.

Having Access to Product Development Expertise

Product formulation is one of the biggest obstacles for emerging brands. Developing an effective sports nutrition formula requires an extensive knowledge of ingredients, functionality, flavoring, compliance requirements, and manufacturing capabilities.

The right manufacturing partner will provide:

• Support for formula development
• Flavor and ingredient recommendations
• Cost-effective formulation strategies

Rather than starting from scratch, brands can partner with experienced manufacturers with a proven process and expertise to help reduce formulation times can help you get to market quickly.

Fast Sourcing for Ingredients & Supply Chain Management

One of the most time-consuming aspects of developing a product is sourcing the right ingredients. Experienced manufacturers maintain working relationships with trusted ingredient sources which allows for:

• The ability to secure raw materials efficiently
• Reduce sourcing delays
• Able to identify alternate ingredients during shortages
• Improved supply chain reliability
• Effective inventory management

If supply chain issues arise, having an experienced manufacturing partner can help you keep on schedule with your product launch.

Streamlined Compliance & Regulatory Support

Sports nutrition products are required to meet specific regulatory and labeling requirements. These requirements can slow down launches without in-house expertise. A seasoned sports nutrition manufacturer can ensure an efficient process with their knowledge and expertise of labeling guidelines and compliance.

Capabilities to Scale Your Product

Emerging brands can face a variety of challenges going from small batch to mass production. An experienced manufacturer can provide a scalable production that assists with growth at every stage to ensure that you meet demands and don’t run out of product.

Enhance Your Growth with the Right Sports Nutrition Manufacturing Partner

Launching a successful sports nutrition product requires more than just an idea for a product. It requires reliable sourcing, efficient development, compliance knowledge, and a talented manufacturer to help you see it through.

If you’re looking to get started on developing and launching your product and are in need of an experienced sports nutrition manufacturing company, COMMAND Nutritionals can help.

Get in touch with us to begin the process!

Because the nutritional supplement and protein powder industry is rapidly expanding, there are major opportunities for emerging brands and established ones to stand out in the market. But one major decision companies face with beginning the launch of their product: go with a custom formulation or choose a private label protein product.

Both options yield high-quality protein powders and sports nutrition to the market, but each has its own varying timeline, budget, and business goals.

At COMMAND Nutritionals, we’re here to help brands learn more about the differences between these two paths so you can see which one seems best for your brand and business goals.

What is Private Label Protein?

Private label protein is a protein powder that’s been pre-developed by a contract manufacturer meant for branding and resale to other companies.

The opportunities that private label protein presents are that it’s already formulated and has been through testing. Its production process has already been established, and it can result in a quick launch.

The major takeaways are that it’s a faster time to market, has a lower upfront investment, lack of formulation time, and an easier production process.

What is Custom Formulation?

A custom formulation is a completely unique product that’s created specifically for your brand. No other brand can use it. It involves a lengthier process of developing a proprietary blend of flavors, ingredients, nutritional profiles, and even performance goals. They are designed at the beginning stage of the process to target a specific audience or market.

While it’s a lengthier time-to-market process, there are some benefits to going with the custom route. These are unique combinations designed for specialized performance benefits. Competitors can’t duplicate this formulation.

There’s more flexibility with custom formulation. You have oversight over the sources of protein, the flavor profiles, the functional ingredients, and even the nutritional benefits. It helps embolden your brand identity and it paves the way for scalability.

What’s Right for My Brand?

The option that’s right for your brand depends on your business goals, budget, growth strategy, and timeline. Private label is a good option if you’re looking to launch quickly, you’re new to the market, want to test the demand, or need a lower investment option with a simplified manufacturing process.

Custom formulation gives brands a unique competitive advantage and is best suited for established customer bases. This option also helps you differentiate you brand and gives you proprietary ownership over the formula.

Partner with a Protein Powder Manufacturer Who Can Help You Grow

While the needs of your brand will vary over time, these two options present their own benefits. The important decision comes with choosing the right manufacturer that is able to create custom formulations while offering a high-quality private label option.

The right protein powder manufacturer can help you grow, develop new product lines, and ensure the quality of your product never falters and keeps your customer base happy and growing.

Contact COMMAND Nutritionals to discuss your business goals today!

The market for sports nutrition has evolved over the years into more than just a simple one-size-fits-all protein powder. Consumers today are knowledgeable, well-informed, and are more conscious of ingredients than ever before. Because of this, customization has become a major factor for brands to stand out in an ever-crowding market.

Whether you’re an emerging company or an established brand, custom sports nutrition drink mixes can be differentiated in order to appeal to specific customer bases. At COMMAND Nutritionals, we’re here to look at how customization has impacted the industry and what consumers are looking for so you can grow with the market.

Why Customization Matters

Consumers are looking for more than a basic protein powder. They’re looking for functional ingredients that not only provide the necessary dose of protein, but ones that help boost other health focuses. These add-ins can include:

• Electrolytes for helping consumers boost their hydration
• Adaptogens to help manage stress
• Digestive/Probiotic to support gut health
• Nootropics for added mental clarity and focus

These custom blends can help brands position their offerings as multi-functional rather than single purpose.

Diverse Protein Options

While whey protein has been the standard for years, there are more dietary restrictions and lifestyle changes that seek out plant-based alternatives. Incorporating plant-based proteins and dairy-free options has a wider appeal.

Innovative Flavors

Flavor has become one of the driving choices for purchasing nutritional powder. Consumers want great taste along with the health benefits. While chocolate and vanilla are still popular choices, consumers are gravitating towards more innovative flavor options that offer a refreshing profile. Consider popular flavors like birthday cake, cereal-imitation flavors, fruity and balanced, and even seasonal flavors.

What Consumers are Looking for in Drinkable Nutrition

Consumers today are savvy. If they try a product and don’t like the flavor or realize the benefits, they’ll move onto something else until they find one that balances flavor and function.

Here are the core factors that drive purchasing decision when it comes to sports nutritional powders and drink mixes:

• Efficacy: the product should deliver results that consumers notice
• Convenience: it should be easy to mix for busy lifestyles
• Taste: flavor needs to be front and center
• Texture: the powder should seamlessly mix with liquid without clumping
• Transparency: the label should be clean and provide accurate nutritional facts and ingredients
• Value-driven: the product should be sustainable, sourced ethically, and be focused on wellness.

Partner with a Sports Nutrition Powder Manufacturer

If you’re looking to expand your position in the market with innovative flavors and functional products, you’ll want to work with an experience contract manufacturer who can help you with custom formulations and the ability to scale your business.

At COMMAND Nutritionals, we have more than five decades of experience with crafting flavorful profiles and effective powdered drink mixes for consumers and athletes alike. We work with brands with developing nutritional powders, custom formulations, and clean labeling.

Want to begin to stand out in the sports nutrition market? Contact us today!

For most supplement and sports nutrition companies, the manufacturing partner is key to the long-term success of your brand. The right nutritional powder manufacturer should help you scale your brand, maintain product quality and consistency, and be proactive during the development of new products.

But if you’re an established brand with a devoted customer base, and your current manufacturing partner can’t keep up with your needs, it may be time to find a new manufacturer to support your brand’s growth.

If you’re experiencing any of these issues, it may be time to evaluate your relationship with your current manufacturer.

Production Delays are Becoming More Frequent

If production delays are consistent, it may be sign that your current manufacturer is having trouble keeping up. When deadlines are missed, the impact has waves that can result in retailers running out of stock of your product, expected product launches become delayed, customers become frustrated, and you can lose out on revenue.

The right partner will be able maintain timelines and meet deadlines, ensuring that your product is actively being manufactured, stores never run out, and that you won’t lose out on revenue or have a negative impact on growth.

Quality Inconsistency with Your Product

Consistency is one of the most important components of your products. Every container must deliver the same test, mouth feel, and nutritional yield. If you’re noticing that there’s varying flavor between batches, the mixability is starting to clump, and you’re receiving more customer complaints, it could indicate that your manufacturer has poor quality control systems, inconsistent ingredient sourcing, or a lackluster blending process.

Professional and reliable manufacturers are required to comply with a strict code for quality standards, specifically, meeting FDA 21 CFR 111 – cGMP’s for manufacturing, packaging and holding of dietary supplements that includes for example testing batches, controlled sourcing of ingredients, and production protocols. These parameters ensure that your product remains consistent in flavor, texture, and customer satisfaction. To confirm compliance, manufactures are typically 3^rd party certified by NSF and/or UL with annual Audits.

New Product Development is a Struggle

In a competitive market, developing new products is fundamental to success. Introducing new flavors, combinations, and nutritional focuses is a way to have a competitive edge. If your manufacturer is showing longer timelines for new formulations, having difficulty with crafting new flavors, and offers little-to-no guidance on formulation, it may be hurting your abilities to scale and innovate. An experienced manufacturer should act like a partner with helping you learn about new ingredients and flavor profiles.

Lack of Communication

If there are prolonged periods of silence, or an inability to answer basic questions, it may create issues in day-to-day operations. This can also affect the transparency around timelines, not getting necessary updates, or not being able to resolve problems quickly.

When communication fails, it can result in small issues becoming major operational challenges. Strong communication and transparency should be a priority of your manufacturer.

You’ve Outgrown Their Capacity

When your brand is growing, your manufacturer should be able to sustain that growth. As the demand for your products, as well as new ones, increases, your manufacturer should be able to scale with you. If you’re noticing increasing lead times, difficulty with accommodating larger orders, or limited abilities with packaging and ingredient sourcing, it may be time to move on.

Choosing a Nutritional Powder Manufacturer that Supports Growth

The right partner should be invested in your brand’s success and have the ability to scale while your brand grows. If there are more obstacles than opportunities with your current manufacturer, it may be time to look for a new partner that can align with the goals of your brand and provide you with a consistent product that’s delivered on time.

Looking for a new manufacturing partner? Let COMMAND Nutritionals help you. Contact us!

The sports nutrition industry has evolved over the years and has become less niche, no longer specifically for bodybuilders and athletes. While the market has become more mainstream and has attracted a broad array of new customers, the powdered drink segment still continues to be the most versatile and successful category.

Due to the growth for demand, more brands have entered the market, making it more competitive, and effectively, shaping the future of the sports nutrition market.

At COMMAND Nutritionals, we’ve been manufacturing nutritional powder for more than 50 years and have seen the industry adapt and evolve. Here’s some insights into the state of the market so brands can thrive:

Athletic Performance is Now a Lifestyle

Sports nutrition products have become increasingly popular outside of the gym, but still factor in with active lifestyles, not just the hardcore gym enthusiasts. These consumers include:

• Recreational runners & athletes
• Wellness-focused consumers
• Aging consumers who prioritize muscle retention
• Active/ on-the-go individuals

Clean Labels are Expected

Nutritional facts and labels are now carefully read before purchasing, so it’s important to incorporate healthy and natural ingredients to appease the growing customer base while offering a quality product that’s free of artificial colors and flavors.

Consumers look for:

• Transparency in labels
• Clinical studies on ingredients
• No dyes or artificial sweeteners
• Few additives
• Non-GMO and plant-based ingredients

Being educational about your product and highlighting its benefits is a great way to stand out and earn trust among potential customers.

Add Functions to Your Formula

Single-purpose powders are fading away and consumers are looking for a nutritional powder with multiple functions. Pairing two important nutritional needs is a good way to get recognized by consumers looking to maximize their nutrition benefits.

Consider pairing functional benefits like:

• Electrolytes & cognitive support
• Protein & hydration
• Performance enhancement & adaptogens
• Recovery support & creatine

Incorporating Innovative Flavors to Drive Repeat Purchases

Taste has become a primary focus for consumers. Flavors have become more innovative over the years, so consumers are looking to expand their palette beyond chocolate and vanilla. If the powder doesn’t taste good, consumers are less likely to continue purchasing it.

Consumers are starting to expect factors like:

• Clean and bitter-free
• Smooth mouthfeel
• Unique flavors
• Seasonal & limited-time offerings

Quality Matters More Than Ever

Consumers today are savvy when it comes to researching what they spend their money on. They want to know that they’re getting a quality product that delivers as promised, so they’ll do their due diligence to make sure that they’re making a wise purchase with your product.

Make sure to list certifications, qualifications, and testing so that consumers know that you’ve put your product to the test to ensure that you’re delivery quality along with effectiveness.

Partner with an Experienced Sports Nutrition Powder Manufacturer Today

If you’re looking to evolve with the industry and deliver a quality product to your growing customer base, having a reputable sports nutrition powder manufacturer at your side can help you maintain quality, flavor, and effectiveness with your product.

When it’s time to begin producing a new formula or finding the right manufacturer to fulfill your orders, you can look to us at COMMAND Nutritionals.

Contact us to get started!

As a protein powder manufacturer, we at COMMAND Nutritionals have seen the ever-changing landscape of nutritional and protein powder evolve across flavors, ingredients, and dietary needs. One major advancement in the market is clear protein, which strays away from the thick and heavy protein shakes for a more refreshing, functional, and easy to enjoy drink mix.

Clear protein has become one of the fastest growing segments in sports nutrition, so brands need to adapt in order to tap into this fresh market.

A Refreshing & Light Protein Experience

Traditional protein powders are thick and creamy textures and dessert-based flavors. They still remain popular, but they’re not for every consumer looking to boost their protein intake on-the-go.

Clear protein offers a smoother juice-like flavor and experience. It’s light, easier to drink, and doesn’t carry the full or bloated effect that some protein drinkers experience.

The Right Fit for Active Lifestyles

The fitness enthusiasts of today are more active and are always on the move. They seek out a nutritional drink that’s able to deliver the necessary nutrients without slowing them down. Clear protein offers consumers this benefit because it easily mixes with water, is quick to consume, and gives more of a hydrated feeling than heaviness.

Broad Appeal Across the Market

One of the biggest advantages for clear protein companies is the broad market appeal across more than just fitness enthusiasts. Wellness-focused or people on diets are constantly looking for ways to increase their protein consumption without going the route of shake-like nutritional drinks.

Clear protein offers a low fat and sugar option that in the guise of a flavored beverage.

Innovative Flavors

Most protein powders live in the realm of vanilla and chocolate. Clear protein offers fruit-forwards and crisp flavors like citrus, berry, tropical, or even tea-inspired flavors. The flavors feel clean, light, and refreshing, and helps clear protein squeeze into the ready-to-drink hydration market.

Focus on the Facts

Today’s consumers are smart and carefully read nutrition labels rather than just grabbing the product off of the shelf and throwing it in their cart. Since clear protein offers high-protein and low calories, this will appeal to consumers looking for the right balance with their nutritional powdered drinks.

Versatility & Convenience

While protein powder is traditionally used by gym goers, clear protein branches out beyond the fitness-focused consumer. It can be used as a post-workout recovery drink, but it’s also a lighter way of getting protein between meals, or as a snack replacement that’s light on calories.

How Brands Can Set Clearer Expectations

Since consumers are making the shift towards lighter and refreshing nutritional options, clear protein presents an amazing opportunity for nutrition companies to grow and stand out in the market.

Partner with an Experienced Clear Protein Powder Manufacturer Today

When it’s time to ramp up your efforts on producing a satisfying and flavorful clear protein for your growing customer base, partnering with a protein powder manufacturing company that has experience with clear protein is the right step towards tapping into the market.

Get in touch with us at COMMAND Nutritionals to begin!

The nutritional powdered supplement marketplace is a crowded one, and brands are constantly seeking new and innovative ways to stand out with their drink mixes and powders. One of the most effective ways to help boost your brands market appeal is through the inclusion of functional additives to your product.

As a nutritional powdered supplement manufacturer, we know that providing a balanced product that incorporates both impeccable flavors as well as an array of health benefits is what consumers seek for their drinkable nutrients.

Here are some functional additives that you can incorporate in your powdered nutritional mixes to stand out in the market and intrigue your customers.

Stress Reducing Adaptogens

Mood balancing drinks are on the rise, as stress has become a more talked about health risk with today’s consumer. Incorporating these ingredients, as well as the intended functional ingredients of your product, will help attract consumers looking for multiple purposes with their nutritional drink.

These adaptogens include: removed Tulsi

• Rhodiola Rosea
• Reishi
• Ashwagandha
• Mushroom Blends

Gut-Health Ingredients

Digestive health drinks are a fast-growing market sector, so adding some gut-boosting ingredients to your product may help tap into that market. These include:

Prebiotics- non-digestible fibers that fuel healthy gut microbes and promote healthy bacteria growth. These ingredients include oats, bananas, chicory root, and more.

Probiotics- live microorganisms that provide health benefits in the stomach and replenish good bacteria to maintain balance. These ingredients include yogurt, kefir, and kombucha.

Hydration-Boosting

The body needs hydration, but some consumers can’t consume the daily recommended amount of water. Hydration supplements, when added into your drink mix, add to the benefits of your product.

These electrolyte-based ingredients include:

• Potassium
• Sodium
• Magnesium
• Coconut water powder

Superfoods & Antioxidants

Customers looking for a health-focused beverage will often flock to ones that include antioxidants and superfoods. Incorporating them into your blend will help your product stand out.

These health-focused additives include:

• Beetroot Powder
• Berries
• Botanical Extracts
• Spirulina

Protein & Performance

Drinkable protein and performance-boosting powders have always been a major go-to for active individuals and fitness enthusiasts. However, today’s sports drinks go beyond the simple inclusion of protein and include performative ingredients, such as:

• L-glutamine
• Creatine
• BCAAs (Branched-Chain Amino Acids)

High Fiber

Fiber is a crucial component to nutritional powdered supplements as it helps improve digestion, lowers cholesterol and blood pressure, stabilizes blood pressure, and assists with weight management. If you’re looking to check all of these boxes with your powdered supplement, include ingredients like:

• Psyllium Husk
• Soluble Corn Fiber
• Acacia Fiber
• Inulin

Energy & Focus

When consumers are looking for a healthier alternative than sugary energy drinks, there are plenty of natural ingredients that can help improve energy and focus.

These options include:

• Ginseng
• Guarana
• Green Tea Extract
• Nootropics (Lion’s Mane or L-tyrosine)

Partner with a Nutritional Powdered Supplement Manufacturer to Add More Function to Your Product

If you’re looking to take your nutritional powder further by adding more functional ingredients and health benefits to appease a wide customer base, you can look to us at COMMAND Nutritionals for assistance.

We can source the right ingredients and create effective packaging so you can provide a product to your customers that delivers on its promise of having multiple health benefits.

Connect with us today to get started!