The sports nutrition industry has evolved over the years and has become less niche, no longer specifically for bodybuilders and athletes. While the market has become more mainstream and has attracted a broad array of new customers, the powdered drink segment still continues to be the most versatile and successful category.

Due to the growth for demand, more brands have entered the market, making it more competitive, and effectively, shaping the future of the sports nutrition market.

At COMMAND Nutritionals, we’ve been manufacturing nutritional powder for more than 50 years and have seen the industry adapt and evolve. Here’s some insights into the state of the market so brands can thrive:

Athletic Performance is Now a Lifestyle

Sports nutrition products have become increasingly popular outside of the gym, but still factor in with active lifestyles, not just the hardcore gym enthusiasts. These consumers include:

• Recreational runners & athletes
• Wellness-focused consumers
• Aging consumers who prioritize muscle retention
• Active/ on-the-go individuals

Clean Labels are Expected

Nutritional facts and labels are now carefully read before purchasing, so it’s important to incorporate healthy and natural ingredients to appease the growing customer base while offering a quality product that’s free of artificial colors and flavors.

Consumers look for:

• Transparency in labels
• Clinical studies on ingredients
• No dyes or artificial sweeteners
• Few additives
• Non-GMO and plant-based ingredients

Being educational about your product and highlighting its benefits is a great way to stand out and earn trust among potential customers.

Add Functions to Your Formula

Single-purpose powders are fading away and consumers are looking for a nutritional powder with multiple functions. Pairing two important nutritional needs is a good way to get recognized by consumers looking to maximize their nutrition benefits.

Consider pairing functional benefits like:

• Electrolytes & cognitive support
• Protein & hydration
• Performance enhancement & adaptogens
• Recovery support & creatine

Incorporating Innovative Flavors to Drive Repeat Purchases

Taste has become a primary focus for consumers. Flavors have become more innovative over the years, so consumers are looking to expand their palette beyond chocolate and vanilla. If the powder doesn’t taste good, consumers are less likely to continue purchasing it.

Consumers are starting to expect factors like:

• Clean and bitter-free
• Smooth mouthfeel
• Unique flavors
• Seasonal & limited-time offerings

Quality Matters More Than Ever

Consumers today are savvy when it comes to researching what they spend their money on. They want to know that they’re getting a quality product that delivers as promised, so they’ll do their due diligence to make sure that they’re making a wise purchase with your product.

Make sure to list certifications, qualifications, and testing so that consumers know that you’ve put your product to the test to ensure that you’re delivery quality along with effectiveness.

Partner with an Experienced Sports Nutrition Powder Manufacturer Today

If you’re looking to evolve with the industry and deliver a quality product to your growing customer base, having a reputable sports nutrition powder manufacturer at your side can help you maintain quality, flavor, and effectiveness with your product.

When it’s time to begin producing a new formula or finding the right manufacturer to fulfill your orders, you can look to us at COMMAND Nutritionals.

Contact us to get started!

As a protein powder manufacturer, we at COMMAND Nutritionals have seen the ever-changing landscape of nutritional and protein powder evolve across flavors, ingredients, and dietary needs. One major advancement in the market is clear protein, which strays away from the thick and heavy protein shakes for a more refreshing, functional, and easy to enjoy drink mix.

Clear protein has become one of the fastest growing segments in sports nutrition, so brands need to adapt in order to tap into this fresh market.

A Refreshing & Light Protein Experience

Traditional protein powders are thick and creamy textures and dessert-based flavors. They still remain popular, but they’re not for every consumer looking to boost their protein intake on-the-go.

Clear protein offers a smoother juice-like flavor and experience. It’s light, easier to drink, and doesn’t carry the full or bloated effect that some protein drinkers experience.

The Right Fit for Active Lifestyles

The fitness enthusiasts of today are more active and are always on the move. They seek out a nutritional drink that’s able to deliver the necessary nutrients without slowing them down. Clear protein offers consumers this benefit because it easily mixes with water, is quick to consume, and gives more of a hydrated feeling than heaviness.

Broad Appeal Across the Market

One of the biggest advantages for clear protein companies is the broad market appeal across more than just fitness enthusiasts. Wellness-focused or people on diets are constantly looking for ways to increase their protein consumption without going the route of shake-like nutritional drinks.

Clear protein offers a low fat and sugar option that in the guise of a flavored beverage.

Innovative Flavors

Most protein powders live in the realm of vanilla and chocolate. Clear protein offers fruit-forwards and crisp flavors like citrus, berry, tropical, or even tea-inspired flavors. The flavors feel clean, light, and refreshing, and helps clear protein squeeze into the ready-to-drink hydration market.

Focus on the Facts

Today’s consumers are smart and carefully read nutrition labels rather than just grabbing the product off of the shelf and throwing it in their cart. Since clear protein offers high-protein and low calories, this will appeal to consumers looking for the right balance with their nutritional powdered drinks.

Versatility & Convenience

While protein powder is traditionally used by gym goers, clear protein branches out beyond the fitness-focused consumer. It can be used as a post-workout recovery drink, but it’s also a lighter way of getting protein between meals, or as a snack replacement that’s light on calories.

How Brands Can Set Clearer Expectations

Since consumers are making the shift towards lighter and refreshing nutritional options, clear protein presents an amazing opportunity for nutrition companies to grow and stand out in the market.

Partner with an Experienced Clear Protein Powder Manufacturer Today

When it’s time to ramp up your efforts on producing a satisfying and flavorful clear protein for your growing customer base, partnering with a protein powder manufacturing company that has experience with clear protein is the right step towards tapping into the market.

Get in touch with us at COMMAND Nutritionals to begin!

The nutritional powdered supplement marketplace is a crowded one, and brands are constantly seeking new and innovative ways to stand out with their drink mixes and powders. One of the most effective ways to help boost your brands market appeal is through the inclusion of functional additives to your product.

As a nutritional powdered supplement manufacturer, we know that providing a balanced product that incorporates both impeccable flavors as well as an array of health benefits is what consumers seek for their drinkable nutrients.

Here are some functional additives that you can incorporate in your powdered nutritional mixes to stand out in the market and intrigue your customers.

Stress Reducing Adaptogens

Mood balancing drinks are on the rise, as stress has become a more talked about health risk with today’s consumer. Incorporating these ingredients, as well as the intended functional ingredients of your product, will help attract consumers looking for multiple purposes with their nutritional drink.

These adaptogens include: removed Tulsi

• Rhodiola Rosea
• Reishi
• Ashwagandha
• Mushroom Blends

Gut-Health Ingredients

Digestive health drinks are a fast-growing market sector, so adding some gut-boosting ingredients to your product may help tap into that market. These include:

Prebiotics- non-digestible fibers that fuel healthy gut microbes and promote healthy bacteria growth. These ingredients include oats, bananas, chicory root, and more.

Probiotics- live microorganisms that provide health benefits in the stomach and replenish good bacteria to maintain balance. These ingredients include yogurt, kefir, and kombucha.

Hydration-Boosting

The body needs hydration, but some consumers can’t consume the daily recommended amount of water. Hydration supplements, when added into your drink mix, add to the benefits of your product.

These electrolyte-based ingredients include:

• Potassium
• Sodium
• Magnesium
• Coconut water powder

Superfoods & Antioxidants

Customers looking for a health-focused beverage will often flock to ones that include antioxidants and superfoods. Incorporating them into your blend will help your product stand out.

These health-focused additives include:

• Beetroot Powder
• Berries
• Botanical Extracts
• Spirulina

Protein & Performance

Drinkable protein and performance-boosting powders have always been a major go-to for active individuals and fitness enthusiasts. However, today’s sports drinks go beyond the simple inclusion of protein and include performative ingredients, such as:

• L-glutamine
• Creatine
• BCAAs (Branched-Chain Amino Acids)

High Fiber

Fiber is a crucial component to nutritional powdered supplements as it helps improve digestion, lowers cholesterol and blood pressure, stabilizes blood pressure, and assists with weight management. If you’re looking to check all of these boxes with your powdered supplement, include ingredients like:

• Psyllium Husk
• Soluble Corn Fiber
• Acacia Fiber
• Inulin

Energy & Focus

When consumers are looking for a healthier alternative than sugary energy drinks, there are plenty of natural ingredients that can help improve energy and focus.

These options include:

• Ginseng
• Guarana
• Green Tea Extract
• Nootropics (Lion’s Mane or L-tyrosine)

Partner with a Nutritional Powdered Supplement Manufacturer to Add More Function to Your Product

If you’re looking to take your nutritional powder further by adding more functional ingredients and health benefits to appease a wide customer base, you can look to us at COMMAND Nutritionals for assistance.

We can source the right ingredients and create effective packaging so you can provide a product to your customers that delivers on its promise of having multiple health benefits.

Connect with us today to get started!

The health and wellness market is the most competitive it’s ever been, so standing out with your custom nutritional powder is crucial. Turning your idea into a quality and effective product that customers love is the best way to stand out.

If you’re starting up a wellness brand or looking to expand your line of products, custom formulation is vital to creating a unique nutritional powder. COMMAND Nutritionals specializes in transforming your vision into a finished product that’s ready for shelves.

From concept to formulation and market, here’s how the process works:

Defining Your Vision by Developing Your Nutritional Powder Concept

The process starts with an idea. Whether you notice a certain gap in the market, or you see a potential untapped customer base that’s looking for something different, it’s your chance to get your foot through the door with the right product.

We can help at this stage by working with you to understand:

• Product Goals- figuring out what you want your product to do (boost energy, improve gut health or workout recovery, weight management, etc)
• Target Your Audience- who are you trying to go after? Busy professionals, fitness enthusiasts, athletes?
• Choose Your Ingredients- it’s important to pick the right ingredients, but even more important to label their benefits on your packaging (plant-based, sugar-free, non-GMO).

This discovery phase is your chance to figure out a formula that perfectly aligns with your brand vision and strategy.

Choosing Ingredients & Conducting Research

Once you have your concept set, our scientists and nutritionists will conduct thorough research into the right ingredients to provide the benefits you’re looking for. From proteins, vitamins, superfoods, adaptogens, and probiotics, they’ll craft the right blend.

We’ll choose ingredients based on:

• Quality- sourcing the right ingredients from trusted and verified suppliers.
• Efficacy- choosing proven ingredients with plenty of research.
• Compliance- crafting nutritional powder that meets GMP, FDA, and regulatory standards.

Formulation & Sampling

Once we’ve developed the formula, we’ll have some samples to review, and during this stage, we’ll focus on:

• Flavor- ensuring that the product has an appetizing taste.
• Mixability- making sure that the powder doesn’t clump or have a chalky mouth feel.
• Adjusting Sweetness- choosing the right flavors, colors, and sweeteners to ensure that your product is balanced and flavorful.

Testing & Quality Assurance

Before we step into mass production, your nutritional powder custom formulation will undergo vigorous testing for stability and quality. This can include:

• Shelf Life
• Heavy Metal & Microbial Testing
• Nutritional Verification

Our quality team will make sure that your custom formulation meets the necessary standards and that it’s consistent throughout.

Manufacturing & Packaging

Once the custom formulation is approved, we’ll begin manufacturing your nutritional powder and handle the blending, filling, packaging, and even labeling. We can even work with you for designing a custom label for your product that will not only attract consumers but clearly detail the benefits.

Launching Your Product

Once the packaging process is complete, you’ll be ready to launch your product. We’re here for ongoing support for extending your product line, manufacturing reformulations based on feedback, and even scale up for larger productions.

Partner with COMMAND Nutritionals Today

When you have an idea that you want to see though to the end in the form of nutritional powder, you can look to us at COMMAND Nutritionals. We’ll assist you every step of the way from idea to market!

Get in touch with us today to bring your idea to life!

Nutritional powdered drinks are a market that has seen a boom in recent years. Whether it’s fitness buffs looking to enhance their efforts with high-protein beverages, or busy people looking for convenient nutrient-packed meal replacement drinks on the go, the demand has increased, and brands are starting to pop up all over the place.

If you’re looking to launch a brand with the help of a seasoned nutritional powdered drink manufacturer, you’ll want to stand out in the market. At COMMAND Nutritionals, we’ve seen the recent demand boom that new brands are trying to tap into. Here are five things to know before you launch your powdered nutritional drink product.

Know Your Niche & Customer

The space for nutritional powder is vast and diverse. Whether it’s weight management drinks, protein powders, immunity and cognitive-boosting beverages, or even green blends, there are plenty of niches and preferences out there, and you can’t satisfy every one of them.

You need to determine who you’re trying to target and what you want your product to offer. Do research on your target audience with their buying habits and even their flavor and nutritional preference. Once you have the necessary data on your audience, you’ll be able to position your product effectively.

Take a Stand on Quality

Today’s consumer is savvy, and they do their research into what they buy and consume, and this includes deep dives on ingredients. Make sure that you’re choosing high-quality ingredients that are sustainably sourced.

Today’s customers love sustainability and transparency. You’ll want to partner with a nutritional powdered drink manufacturer that understands sustainably sourced high-quality ingredients and premium raw materials to help you shape your product.

Consider Taste & Mixability

Taste is one of the most important factors of your product next to the nutritional benefits. However, mixability is also an important component to making the right product. If the powder has a chalky taste and leaves clumps, it may not be appetizing for a person to continue purchasing and using your product. Make sure to mix and taste the lab samples during the formulation stage to ensure that you achieve the best mouth feel and flavor/sweetener system possible, while still maintaining your price point.

Adhere to Regulations & Compliance

It’s important that your contract manufacturer complies with FDA regulations – 21 CFR 111- cGMP’s for the manufacturing, packaging and holding of dietary supplements. A simple mishap can lead to recalls, fines, and the worst part: damage to your brand. Make sure that you’re following label guidelines, avoid unapproved health claims, and include any disclaimers and certifications necessary.

Make Your Branding & Packaging Stand Out

With so many different products on the market that you’re in competition with, it’s important to stand out in the crowd with your packaging. This is your chance to tell your story and showcase what sets you apart from your competitors. Clearly state your mission and values as they appeal to your customers. You’ll also want to clearly communicate the health benefits of your products.

Launch Your Brand with the Right Nutritional Powdered Drink Manufacturer

If you’re gearing up to start coming up with the next big nutritional powdered drink, there’s a lot to consider, but these five takeaways are enough to help you get started. When it comes time to put your ideas to powder, you can look to us at COMMAND Nutritionals for help. We have experience with sourcing quality ingredients and manufacturing effective products for both big and small brands.

Connect with us to begin crafting your product!

While today’s consumers are better informed about nutritional powders, they’re also more selective about the products they choose to buy. As a health and wellness company, it’s imperative for you to satisfy your customers to keep them coming back, but partnering with the wrong nutritional powder manufacturer can lead to more loss that just your customers.

At COMMAND Nutritionals, we’re here to showcase the hidden costs of hiring the wrong manufacturer to create your nutritional powders.

Reduced Quality of Your Products

Quality control is vital in this business, but not all manufacturers hold themselves to the same standards. Poor quality control can lead to potential contaminations, formula inconsistency, weak solubility, and poor taste.

When your product leaves a literal bad taste in a customer’s mouth, it not only leads to losing that customer, but they could share their experience, creating a ripple effect of losses.

Compliance & Regulatory Issues

You’ll want to make sure that your manufacturer is GMP-certified and has the necessary documentation. Not ensuring that your manufacturer is compliant and certified could lead to legal problems and issues like mislabeled products, use of harmful ingredients, and even failed FDA inspections. This can lead to fines, recalls, and even being banned from distributing your products.

Unexpected Costs & Hidden Fees

You may go with a manufacturer because of the low up-front costs; however, these costs could inflate later due to extended R &D, label revisions, minimum order quantities, or even long lead times that result in ingredients being out of stock. It’s best to go with a transparent manufacturer that doesn’t cut corners and delivers a premium product.

Damage to Your Brand & Customers

When customers spend money and are disappointed, they’re inclined to share their experience. However, with today’s social networking, they have a wider audience, which can result in more customers turning away.

Bad reviews can start flooding after a customer has a bad experience, and after that, it’s hard to recover.

Inexperienced or Unreliable Manufacturing

When you try to save on costs with a relatively newer manufacturer, it could result in issues like production bottlenecks, constant revisions and reformulations, and even delayed launches. This reduces your speed to market and will give your competition an edge.

Lack of Transparency,  Support, & Innovation

You’ll want to look for a nutritional powder manufacturer that has access to quality ingredients and will make recommendations on formulations and flavor profiles. The right manufacturer will even offer guidance with packaging and nutritional labels to offer an extra level of transparency with your customers.

Choose the Right Nutritional Powder Manufacturer

When you’re looking to craft an innovated nutritional powder to not only delight your customers, but to grow your brand, choosing a qualified nutritional powder manufacturer is one of the most important steps in the process.

At COMMAND Nutritionals, we’ve been helping small and large brands develop their powdered nutritional drink mixes and supplements for more than 50 years. Our expertise, our access to quality ingredients, and our knowledge of the industry and market make us a valuable partner beyond just formulating your products.

Looking to take the next step? Contact us today!

The health and wellness industry is one of the fastest growing markets. As consumers become more health-conscious, informed, and intentional with their purchases of nutritional products, the demand for high-quality supplements and protein powders has increased rapidly, showcasing different trends in what consumers are looking for with their supplements.

As a protein powder manufacturer, it’s important for us to stay ahead of the burgeoning trends so that we can develop products that meet the needs of the evolving needs of the consumers.

Here are some of the top consumer trends driving protein powder sales this year, and how you may want to adapt to increase your market share.

Consumers are Looking for Personalized Nutrition

Consumers today are no longer satisfied with the traditional protein shake. They’re seeking specific protein powders that are tailored to their specific health goals, body types, and even dietary needs. Factors like keto, vegan, and paleo formulations are becoming increasingly popular.

Functional Beyond Muscle Building

Originally, protein powders were designed to help consumers pack on pounds and build muscle, but the times have changed. Even more, consumers are looking to boost more than just their muscles. Adding functional ingredients like probiotics for gut health, vitamins and minerals for immune-boosting, collagen for skin care, and even adaptogens for cognitive strength can make your product stand out.

Increasing Need for Plant-Based Products

Vegetarian and vegan diets are becoming increasingly popular, so adapting to the growing market with plant-based options is crucial. Incorporating pea, rice, pumpkin seed, and hemp-based protein sources help consumers achieve their desired protein boost and amino acid consumption.

Ethically Sourced & Sustainability

Today’s consumers are growing more environmentally conscious and wanting their money to go to a company that does their part to ensure environmental responsibility with sourcing their ingredients and developing their products ethically and sustainably. Ready-to-drink mixes, single-serving packets, and tubs made from recycled plastic are enough to inspire consumers to purchase, knowing that they’re getting their added nutritional boost without contributing to negative environmental effects.

Versatile Flavor Options

Protein powders have come a long way in taste. Consumers are less likely to deal with chalky and artificial-tasting protein powders but having an array of flavor options from milder to bursting with flavor can appease a wide range of tastes. Whether something simple that can be incorporated into smoothies like a mild vanilla, to a bolder fruity flavor, having diverse options can help you appease many consumers.

Partner with a Reputable Protein Powder Manufacturer

If you’re looking to embrace these latest trends in powdered nutrition, you’ll want to partner with the right protein powder manufacturer to help you develop a custom formulation that will interest a wide variety of consumers.

COMMAND Nutritionals is a protein powder manufacturer that has more than four decades of experience. Working with numerous brands, large and small, we’ve helped develop the right nutrition and flavor profile for a variety of products. We’re always watching the market to see the latest trends and how we can better serve our clients.

Looking to launch a product and need the right protein powder manufacturer? Get in touch with us today!

When you’re looking to reach health-minded consumers with specific wellness needs, it’s important to customize your nutritional powdered drink options to appease these niche markets. Whether the focus is to target athletes, professionals on the go, or vegan or diet-focused consumers, having a stable of options offers you more diversity and loyalty with your potential customers.

At COMMAND Nutritionals, we’re here to help you determine the best ways to customize your brand’s offerings for different nutritional powdered drink markets.

Identifying the Right Niches to Serve

Before you begin planning formulations, packaging, and flavor, you need to identify the various niches that you’re looking to branch out to.

Sports/Athletic:

This market typically focuses on hydration, endurance, and muscle recovery.

Keto/Paleo:

These specific diets focus on low-carb, low sugar, and high fat content for weight loss and management.

Plant-Based/Vegan:

People with a plant-based diet require dairy-free protein and ingredients that are sourced ethically.

Mood Support/Cognitive Boosting:

This niche focuses on customers looking for mental clarity and emotional balance.

Women’s Nutrition:

These products typically offer hormonal balance, iron boosts, and bone health.

Senior Health:

This group focuses on protein, vitamin D, and calcium-rich products that are easy to digest.

Developing Your Ingredient Profile

In order to serve these various niches, you’ll need to develop ingredient profile to attract consumers. These ingredients should include:

Balanced Macronutrients:

Keto consumers are looking for low carb, athletes and fitness enthusiasts seek high-protein, and seniors seek out sufficient fiber and protein.

Adding Functionality:

Utilizing ingredients like adaptogens, nootropics, probiotics, and super foods can attract a wide array of consumers looking to maximize their efforts with their nutritional powdered drink purchase.

Formulating Flavors for Your Nutritional Powdered Drink

While it’s important to incorporate nutrition and functional ingredients, flavor also plays a crucial role. Some regular consumers of nutritional beverages may seek more of the benefit than taste, but it’s important to strike a balance.

Wellness & Lifestyle:

Consumers who seek wellness-focused nutritional drinks typically gravitate towards mild flavors like vanilla and chocolate, or exotic flavors like chai or matcha.

Sports Nutrition:

These drinks are typically more intensely flavored, utilizing fruit and citrus notes.

Senior Health:

Drinks that have a mild balanced flavor that are easy to digest.

Focus on Compliance & Labeling

Health consumers are savvy customers and know what to look for when purchasing a container of nutritional powder. Make it clear that your formulation has went through all the testing and compliance, as well as neatly list the ingredients so they know what they’re getting.

Partner with an Experience Nutritional Powdered Supplement Manufacturer

Once you’ve chosen the right formulation and flavor, you’ll want to partner with a nutritional powdered supplement manufacturer to help you increase your product line. Look for a reputable manufacturer that has experience with various formulations, support for sourcing the right ingredients, and experience with developing products for niche markets.

Ready to Get Started?

If you’re ready to attract niche markets with your custom formulations, you can partner with us at COMMAND Nutritionals. We’ll help you manufacture your nutritional powdered supplements so you can grow your brand and attract a wide variety of health-focused customers.

The landscape of the nutritional powdered drink market is continuously evolving at a fast pace, requiring brands to keep up to date with trends, flavors, and the nutritional factors to ensure that they stay relevant and keep their customer base happy and healthy.

At COMMAND Nutritionals, we’ve worked with countless brands with helping develop and manufacture their nutritional powdered drinks. Here are some upcoming trends that we’re seeing with the industry:

Personalization is Growing Popular

Health-focused consumers are looking for something that’s specifically tailored to their nutritional needs. Offering customizations based on lifestyle, age, and fitness goals are key with cultivating a strong market share.

Clear Labels for Functional Ingredients

Consumers today are more health-conscious, and they’ll scrutinize nutrition labels and packaging before deciding whether to purchase or put back on the shelf. Making blends that offer more than just protein are key to attracting these health-minded consumers who want more with their nutritional powdered drinks. Adding probiotics, nootropics, and even electrolytes can help attract consumers looking for a fully functional beverage.

Embracing Biodegradability with Packaging

Eco-friendly packaging goes a long way for today’s consumers. Those who prioritize nutrition also prioritize sustainability and look to help reduce their carbon footprint and limit waste.

Opting for biodegradable packaging and recycled plastics can help sway a person on the fence, and they’ll not only choose your product for its contents, but for its sustainable packaging.

Embrace Wellness and Fitness

While most powdered drinks of the past were primarily focused on helping its consumers gain muscle mass, today’s consumers are looking to check more boxes with their powdered nutritional drinks.

Mood enhancers, sleep aids, and even components to improve cognitive function and clarity are on the rise, so offering a product line that meets those needs is a good way to grow your customer base and stay ahead of the upcoming market trends.

Cultivate an Online Presence

While many people still peruse the health food aisle of their local grocery store, having products available online are crucial. Not only can consumers browse products from the comfort of home, but it’s also your chance to really showcase the benefits of nutritional powdered drinks.

A sleek, well-designed website or eCommerce store can make a huge difference. Giving the visitors more to browse will help them make their decision. The site can offer more in-depth nutritional information, case studies, and even the story of the brand’s humble beginnings, allowing the consumer to really learn about the brand and product line, which can help establish loyalty and a valued customer.

Get Started on Adapting to the Nutritional Powdered Drink Trends

Whether you’re looking to add some more products to your line, or you’re looking to stay ahead of the latest trends, partnering with an experienced nutritional powdered drink manufacturer is key to ensuring consistency and quality with your products, which can help further brand loyalty, awareness, and customer satisfaction.

Looking to partner with the right manufacturer for your products? Contact us at COMMAND Nutritionals to get started!

 

Fitness and convenience walk hand-in-hand in today’s fast paced world, which is why consumers are opting for the on-the-go choice of nutritional powdered drinks. Whether it’s protein shakes, weight loss supplements, or probiotic boosting beverages, consumers who are trying to implement these convenient drinks and meal supplements into their active lifestyles.

At COMMAND Nutritionals, we’re proud to play a part in the industry by manufacturing nutritional powdered drinks for companies looking to attract health-focused consumers. Here’s why they’re choosing these ready-to-mix and on-the-go drinks:

Health in Convenience

The world runs at a faster pace these days, and while many consumers are health-focused, they’re also busy and may not have the time to make a health-conscious meal. Having drinkable nutritional beverages has supplemented most breakfasts for those who need to get their day started quickly, so often, these drinks are consumed post early morning workout while commuting. It involves a simple scoop, a blend or shake, and they’re ready to go.

Room for Customization

Whether you’re looking to market for protein powders, creatine, collagen boosters, or more, consumers know what they like, but more importantly, they know what they need in terms of their added nutrition. Making these nutritional powders allows them to customize their drinks based on the factors they find most important about their wellness. By adding additional ingredients, or mixing with water over milk, they’re able to tailor their beverage to their needs.

Sustainable & Shelf Stable

Consumers love buying a nutritional product that not only works but lasts. They may not be able to go through a whole package of protein powder right away, so having one that can last them for months is often a deciding factor. While healthy ingredients like fruit or yogurt have the benefits, they may often be thrown out due to their short lifespan.

Wide Range Health Goals

Diversifying your product line can be beneficial for consumers who are looking for an all-in-one consumable nutritional beverage. Adding numerous powdered supplements to one drink is a way for active and health-minded consumers to check all their nutritional boxes in one simple beverage. Providing those powdered options is key to standing out for consumers looking for a multi-purpose nutritional beverage.

A Cost-Effective Wellness Solution

Since most nutritional powdered drinks offer a lot of servings per container, it’s a smart and cost-effective way for consumers to get their nutrition. Each container can potentially provide each person with a month’s supply, allowing them to get the most out of their monthly expenses towards their nutrition and wellness goals.

Partner with a Nutritional Powdered Drink Manufacturer

Whether you’re looking to break out in the powdered supplement industry, or you’re rethinking your current formulations to appease a wider market, you can look to us at COMMAND Nutritionals for help! We can help manufacture your nutritional powdered drinks and provide insights in what we’ve learned with what consumers are looking for and how the industry has evolved so you can stand out!

Contact us today to get started!